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What is Surrogate Advertising? The Meaning of Surrogate Advertising

The Definition And Meaning – Surrogate advertising is a type of advertising that is used to promote a product or service that is not legally allowed to be advertised. It is often used to promote products such as alcohol, tobacco, or gambling, which are restricted by law or public policy.

Surrogate advertising works by using a product or service that is not legally restricted to promote the restricted product. For example, a company that produces alcoholic beverages may use a commercial to promote a soft drink that they also produce. The commercial will not mention alcoholic beverages but instead, focus on the soft drink. The idea is that viewers will associate the soft drink with the company’s alcoholic beverages, and thus be more likely to purchase them.

Surrogate advertising can also be used to promote products or services that are not legally restricted but are not widely accepted. For example, a company may use a commercial to promote a new type of technology that is not widely accepted. The commercial will focus on the benefits of the technology, without mentioning the product or service itself.

This type of advertising is used to create an association between the substitute product and the actual product that is being advertised.

Surrogate advertising is used to promote products such as cigarettes, alcohol, and other products that are banned or restricted in India. It is used to create an association between the substitute product and the actual product.

For example, a company that produces cigarettes may advertise a soft drink or a candy bar as a substitute product. The advertisement will then create an association between the substitute product and the actual product.

Surrogate advertising is often used in India to promote products that are banned or restricted. This type of advertising is used to create an association between the substitute product and the actual product. It is also used to create awareness about the product and to create a positive image for the product.

Surrogate advertising is regulated by the Advertising Standards Council of India (ASCI). The ASCI has set guidelines for surrogate advertising in India.

These Advertising Standards Council of India (ASCI) guidelines include the following:

  1. The advertisement should not directly or indirectly promote the product that is banned or restricted.

  2. The advertisement should not mislead the public.

  3. The advertisement should not be offensive or vulgar.

  4. The advertisement should not be aimed at children.


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